MADO curates a collection of educational, kind, loving and well-made products based on iconic graphics and poetic illustrations.
MADO is the result of a close collaboration between two Copenhagen-based design companies, All the Way to Paris and Paper Collective. Founded in 2008, All the Way to Paris has made an international impact with their iconic and recognizable work within branding, interiors and product design. Paper Collective, first launched in 2013, has become the primary Scandinavian platform for modern poster design, handpicking artists and designers to create an ever-evolving collection of unique art prints.
The design of the website was made by All the Way to Paris, and my job was to turn their beautiful photoshop PDFs into a fully functional webshop.