The Danish artist Monika Petersen needed a new, fresh webshop, which could live up to her classy brand and beautiful products. Her work has been featured in many magazines including Elle, Cover and Rum, and in 2016 she was nominated as “Artist of the year” at Design Awards.
The focus was to highlight all of her beautiful image material, and make it super easy and user-friendly for her customers to buy her products.
I’ve been a part of the whole process, from the first mock-ups to the technical development of the website. The design process was in close co-operation with Monika Petersen herself, and then I’ve been in charge of turning the PSDs into a functional webshop.
The webshop is fully integrated with her Instagram, MailChimp etc, and there’s even a cool wholesale system, where her wholesale customers can log in and place wholesale orders directly through the website.